We've seen extraordinary voter turnout in this election. What caused these voters to break through their apathy and actually participate in record numbers? They cared.
There's a lesson here for knowledge management. You don't need incentives. (Not even the free coffee one vendor offered to all voters... and then all customers.) You just need to give folks a reason to care. We saw that on November 4, 2008 in the United States. How will you do that in your law firm?